Bonds is a jewellers set in the seaside town of Redcar in the North East of England.
Not the sort of business you would associate with the sounds of dope Hip Hop but that is exactly what came about when business owner and jewellery expert Gavin Hubbard decided to use C75 Live's Cuban Pete to advertise his business.
Gavin says "We wanted to use a local artist that wasn't going to offer the usual sort of cheesy jungle type promotion. We wanted someone authentic who speaks to a variety of people as we pride ourselves as being open to anyone."
"New customers are always needed to keep any business going and a lot of the younger market are drawn to the usual high street retailers. We aim to offer high quality jewellery at affordable prices, from statement pieces to everyday wear items, but needed a way to get our message across."
"Cuban saw what we do and put together the whole promo package for us in a way we could use to advertise on social media etc."
Watch the finished video below and check out Bonds website at BondsJewellery.com
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