Bonds is a jewellers set in the seaside town of Redcar in the North East of England.
Not the sort of business you would associate with the sounds of dope Hip Hop but that is exactly what came about when business owner and jewellery expert Gavin Hubbard decided to use C75 Live's Cuban Pete to advertise his business.
Gavin says "We wanted to use a local artist that wasn't going to offer the usual sort of cheesy jungle type promotion. We wanted someone authentic who speaks to a variety of people as we pride ourselves as being open to anyone."
"New customers are always needed to keep any business going and a lot of the younger market are drawn to the usual high street retailers. We aim to offer high quality jewellery at affordable prices, from statement pieces to everyday wear items, but needed a way to get our message across."
"Cuban saw what we do and put together the whole promo package for us in a way we could use to advertise on social media etc."
Watch the finished video below and check out Bonds website at BondsJewellery.com
Keep up to date on the latest news and additions to the site by subscribing to their email list via the site or Liking their Facebook page Facebook/BondsRedcar
B.Dvine recently made the cover of Tha Wilson Block Magazine. Get the magazine HERE and peep the interview below:
Mistah Wilson: Yo, B Dvine, thanks so much for coming thru for this exclusive interview with thawilsonblock magazine. How’s it going?
B Dvine: Everything is great on this side thank you for having me! I’m just maintaining my focus, steady grinding, and aiming for the top!
Mistah Wilson: For our audience reading this, could you give us a quick background on yourself?
B Dvine: Yes indeed, I’m from Long Island New York and I’ve been making hip hop music for the past 16 years. I started off as a DJ then got into making beats and studio engineering along the way I met a lot of great people and I started getting placements with artist such as Solomon Childs, Meyhem Lauren, Killa Sha (R.I.P), J-Love, Ruc MrQB, Shyheim. I put out a mixtape displaying my production skills and artist I worked with I called it Dvine Intervention and it was hosted by DJ J-Love. Around that time I started picking up the mic and started sharpening my skills as far as an MC, later down the road I decide to take it more serious and start doing shows then I put out a mixtape earlier this year called The Process of Illumination while doing features on some dope projects. I’ve done four tours and a bunch of other side shows in the past 3-4 years going all over the country and I also got to tour Canada. I definitely been blessed so far and I plan on continuing to be blessed with this journey.
Mistah Wilson: Fresh off tour, what were some of your coolest experiences?
B Dvine: Some of the coolest experience we’re definitely seeing the world in general outside of where I come from and how different everything is from food to culture, environment etc. This time around I was on tour with Pacewon from The Outsidaz so it was cool the soak in the wisdom that he was giving everyone from his past experiences in this grind. also it was cool going to all these different places and actually meeting people who knew close friends of mine and knew me from my music.
Mistah Wilson: What current and upcoming projects do you have in tha works?
B Dvine: Right now I have a lot of projects I’m wrapping up and prepping. I’m personally going to be dropping The Process of Illumination 2 and I have a EP in the works where I step out of my comfort zone so I’m looking forward to everyone’s reaction to it. I also have projects that I’m producing for Hawaiian artist D-Rage, We just dropped a visual for a joint we did together called Clipped Wings on YouTube shot by Vego Harris. I have “Werkmode” LP with Karnage Ca$hman from New Jersey coming out as well and entirely produce by me. I Have a project with UK Artist Cuban Pete in the works and I have a EP with Hanz On from Methlab fame coming out called “Hanzarelli” I will also
Mistah Wilson: Who are some influential figures that have inspired tha artist you are today?
B Dvine: I grew up listening to alot of Rakim, Big Daddy Kane, Wu Tang, Mobb Deep, Nas, Tragedy Khadafi, Kool G Rap, Snoop Dogg, Xzibit, etc etc etc I can keep going I’m a hip hop head at the end of the day. I just appreciate the art and culture of everything.
Mistah Wilson: Who are some artists you’ve been working with lately and would like to work with in tha future?
B Dvine: Right now I’ve been working with my close people Thomas Coppola, Mavz, D-Rage, Cuban Pete, CT MC Paranormal Adam, VT artist Ciurleo, Ross May from San Diego. I knocked out a couple of beats for Ruc MrQB recently. Im definitely going to get some joints done with Pace in the near future but I would also like to do joints with Benny the Butcher, Ghostface, Raekwon, The Lox. I would like to produce for people like Dave East, Nas, Xzibit, people I grew up listening to etc.
Mistah Wilson: What’s your creative process when writing new songs?
B Dvine: My creative process basically depends on the beat that I choose to rhyme to I hear a joint and let the beat take me where my mind chooses to go but sometimes you got to get things out and you don’t have a beat so I’ll just write acapella and find a beat to fit it to.
Mistah Wilson: What have been some challenges and rewards you’ve faced along your journey as an artist?
B Dvine: As far as challenges I would say getting the business in 100% order and dealing with the right people that can bring your goals to the finish line without any setbacks or nonsense. Now and days like they say the music industry is 90% business 10% art. But at the end of the day the rewards are much better and the more important focus than the challenges and those rewards to me are basically getting my art out to people who actually appreciate it and support. working with people who I grew up listening to and appreciate in general. sometimes it’s more rewarding working with a good person in general whether they are well-known or not. also getting able to see the world and
Mistah Wilson: Where can people find and follow you online?
B Dvine: Twitter/IG @BDVINE631 and u can check out my website as well BDVINEMUSIC.COM
Mistah Wilson: Yo, B Dvine! It’s been great having you here with us for this exclusive interview with thawilsonblock magazine. If you have any shout outs, go ahead and drop em…
B Dvine: Yes indeed once again thank you for having me! Shout out Thawilsonblock Magazine for reaching out to me. Shout out Pacewon, Paranormal Adam & DJ KJay, Fourth Degree, Ross May, Sympl, DueceBug, DJ Darkflow, STS Blue, Rugz BLVD, D-Rage, Solomon Childs, Thomas Coppola, Cuban Pete, Mavz, Karnage, Ruc, Scrooge Owens, Marissa MJ Savino, Dinapoli Audio Visual, everyone who shows love and support in general! Family, Friends, Fans etc. Love is love!